What if I told you there's a market research method that digs deeper than surveys to reveal not just what consumers think, but why?

Focus group discussions uncover the meaningful context behind opinions. By strategically moderating a conversation with everyday people, you gain insights into motivations, values and experiences that drive consumer behavior.
Learn how to get strategic insights from FGDs: https://www.qdegrees.com/blog/focus-group-discussion-a-vital-element-of-market-research